About a month ago, I was sitting outside my college coffee shop. I was just chillin and hanging with some randos, when all the sudden Brandon Joseph walks up to me and is like, “Yo, I got a project idea, can you talk for a sec?” I was like “Sure”, so we walk away from all the people into a small hall outside the courtyard. “I have a song coming out and I wanna do a visual. The song comes out in 3 days.” I was like “ok… what do you wanna do?” He pretty much explains this vision he has for the video which is just a one shot for 3+ minutes of him playing guitar in a park. I thought it was easy enough, but I literally was completely booked for the next 3 days. I knew the project had a ton of potential however, so I said, “sure I’ll do it.” lol, “but I can only do it if we shoot at sunrise (on a work day), go to my house directly after and edit it and then post it all before 9am.
See, the video had to be released that day because the song was titled, “28”, symbolizing the day that Brandon had met his ex-girlfriend (January 28th). So we just went for it. I was out of town the weekend before, so I whipped up a quick treatment on my laptop in a car ride, sent it to Brandon, and we were set.
Once monday rolled around, we both were a bit nervous and skeptical about how this would all play out. We kinda just went in blind and hoped something worthwhile would come out of missing a few hours of sleep. Boy, were we glad we took the risk.
The preparation really made a huge difference. We both knew exactly what we were doing and how we’d do it. We were operating on the same wave length completely. We did about 6 takes, and by that time the sun had rose and our time gap had closed. We booked it to my place where we imported the footage, edited and exported. Immediately after we uploaded it for the world.
To our surprise, the video did really well. It didn’t do anything crazy in views or likes but we got some really good exposure. People like Lyrical Lemonade and Elevator picked the story and video up for their blogs, and it got some serious exposure!
Overall, it was a great experience working with my buddy, Brandon and I’m hoping to do it again soon.